World Acclaimed Iconic Asian Beer
- Refreshing, crisp, and full-bodied.
History
Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that we are all born with a Tiger inside us, a version of ourselves that knows no limits to what is possible.
Process
- Made from only the finest-quality ingredients, Tiger® is brewed using a unique tropical lagering process.
Awards
- Over the years, our award-winning taste has helped us accumulate more than 40 internationally recognized accolades and awards. Some of the most notable ones include the Gold Medals in the International-Style Lager and European Style Pilsner categories of the 2010 and 2004 World Beer Cup respectively; and the Brewing Industry International Awards (UK) in 1998.
Key Campaigns
The Tiger Den – dubbed as the home of all things Tiger – was brought to life for guests to join the brand to celebrate its bold stride since the beginning and to continue roaring into the future. From learning more about Tiger’s origins since the early 1900s to bask in the nostalgia of its evolution, to going on a journey through a series of interactive experiences, the brand sets itself apart as a distinctly Asian lager with the remarkable Tiger Den.
Tiger leads Heineken Malaysia’s portfolio during Chinese New Year through its ‘Cheers to a Bolder Tomorrow’ campaign by encouraging Malaysians to celebrate their courageous achievements and be inspired to set even bolder ambitions for the year ahead.
- Tiger® is a long-running supporter of the Chinese Education system in Malaysia, helping to raise more than RM407 million for over 540 schools since its launch in 1994 through its Tiger Sin Chew Chinese Education Charity Concert (CECC) programme, in partnership with local Chinese-language newspaper Sin Chew Daily.
Tiger Crystal
- Well-balanced, easy-to-drink with low bitterness and a refreshing finish.
History
- Tiger Crystal was launched in Malaysia in 2019 following great success in countries across South-East Asia.
Process
- Tiger Crystal is brewed with pale lager malt and unique hops at low temperature fermentation to give its one-of-a-kind taste.
Key Campaigns
Tiger Crystal is a refreshingly light beer that makes every bite taste as delicious as the first.
Through its Food Campaign in 2024, the brand showcases a range of exciting food experiences and flavours that pair perfectly with a Tiger Crystal.
Tiger Soju Flavoured Lager
- Easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Gutsy Grape has a fruity aroma with subtle green grape notes.
History
- Taking inspiration from the rising prominence of K-culture globally, this product was launched in Malaysia in 2024 to bring a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation.
Process
- Brewed with a smooth Tiger lager recipe and flavoured with a touch of soju.
Key Campaigns
- The “Feel The Twist” campaign aimed to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences.
Nutrition Value
Tiger
| Alcohol by volume | 5.0% |
| Ingredients | Water, Malt (Barley), Sucrose and Hops |
| Nutritional Value | per 100 ml |
| Energy | 176 kJ/ 42 kcal |
| Fat | 0g |
| of which saturates | 0g |
| Carbohydrate | 3.4g |
| of which sugars | 0g |
| Protein | 0.4g |
| Sodium | 2mg |
Allergen: Barley
Tiger Crystal
| Alcohol by volume | 4.2% |
| Ingredients | Water, Malt (Barley), Sucrose and Hops |
| Nutritional Value | per 100 ml |
| Energy | 138 kJ/ 33 kcal |
| Fat | 0g |
| of which saturates | 0g |
| Carbohydrate | 2.3g |
| of which sugars | 0g |
| Protein | 0.3g |
| Sodium | 1mg |
Allergen: Barley
Tiger Soju Flavoured Lager
| Alcohol by volume | 5.5% |
| Ingredients | Water, Malt (Barley), Sugar, Acid Regulator (Citric Acid), Flavoring Substances (Soju and Green Grape), Hop Extract. |
| Nutritional Value | per 100 ml |
| Energy | 218 kJ/ 52 kcal |
| Fat | 0g |
| of which saturates | 0g |
| Carbohydrate | 4.8g |
| of which sugars | 1.8g |
| Protein | 0.6g |
| Sodium | 1mg |
Allergen: Barley
