THREE CHEERS FOR HEINEKEN MALAYSIA BERHAD
Leading Brewer Sweeps Gold, Silver and Bronze at PBA 2017
3 November 2017, Kuala Lumpur – Heineken Malaysia Berhad (HEINEKEN Malaysia) collected three wins at the prestigious Putra Brand Awards 2017, in recognition of the brewer’s world-class brand building initiatives, reflecting consumers’ preference for iconic and progressive brands that inspire enjoyment of life.
Heineken®, which was inducted in the Putra Brand Icon Hall of Fame in 2015, collected Gold. Asian icon, Tiger, received Silver after another exciting year of uncaging creativity. Guinness, the World’s No. 1 Stout, took home a Bronze award, demonstrating its strength of being made of more. With the latest sweep of three awards, HEINEKEN Malaysia’s track record at the Putra Brand Awards improved to an impressive 24 wins since 2010.
Hans Essaadi, Managing Director of HEINEKEN Malaysia said, “It is indeed a proud moment for us as we celebrate the resounding achievements of our core brands, Heineken®, Tiger and Guinness. Our wins at Putra Brand Awards show that our innovative strategies for various product brands have resonated very well with consumers.”
“HEINEKEN Malaysia aims to be the leading brewer of inspirational brands, enjoyed anytime, anywhere. We strive to consistently break down barriers, bring people together, and give our consumers world-class experiences through our passion for quality,” he added.
Despite soft consumer sentiment amidst economic uncertainties and rising costs of living, HEINEKEN Malaysia continues building for the future with a consumer-inspired approach to innovation. Exciting new products, variants and line extensions have given consumers more occasions to celebrate, and more reason to love HEINEKEN Malaysia’s brands.
Jiri Rakosnik, Marketing Director of HEINEKEN Malaysia said, “The team is motivated by our splendid wins tonight, which reinforce our belief in the innovation agenda. In an era where brand loyalty has to be earned repeatedly, we stay ahead of the game with bold, creative and progressive campaigns that not only win loyalty but respect.”
“The awards received by Heineken®, Tiger and Guinness demonstrate the health of our iconic portfolio and effectiveness of our strategic execution. With passion for quality, HEINEKEN Malaysia will continue to deliver creative campaigns that showcase the unique character of our brands, so watch out for more exciting moments to come!” He added.
Heineken® campaigns this year include “Champion The Match Night”, held during the UEFA Champions League season, which rewarded passionate fans with Heineken® inspired match experiences. Through the “There’s More Behind The Star” campaign, Heineken® brought to life stories of the world’s no. 1 international premium beer, giving consumers a glimpse into the secrets that make its five-point red star iconic, from ingredients to the way it is brewed.
Malaysia’s No. 1 Beer, Tiger, saw its “UncageMusic” platform struck a chord with the desires of music and arts lovers in Malaysia, presenting the finale event of Urbanscapes 2017 with exclusive shows by renowned international bands as well as immersive audiovisual collaborations between local artists. The “#3890Tigers” movement, launched in June this year, inspired consumers to uncage their creativity and take a stand against illegal tiger trade. With the iconic Tiger logo removed from all packaging, consumers were challenged with the question – “Can you imagine a world without Tigers?”
Guinness, the world’s no. 1 stout, organised the biggest St Patrick’s celebration in Malaysia, gathering thousands of people to celebrate their honorary Irishness, proving that on St. Patrick’s Day, everyone is Irish. This year, Guinness also launched a brand new stout crafted exclusively for the Malaysian market: Guinness Bright. A smooth and fresh stout infused with invigorating coffee, ginger, and lemongrass extracts, Guinness Bright was developed in partnership between brewers at Heineken Malaysia Berhad and Guinness’ Open Gate Brewery in Dublin, and is not available anywhere else in the world.
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