
Social Sustainability
We are dedicated to embracing inclusion and diversity, building a fairer and safer workplace and investing in local communities.
We believe in the long-term sustainability of our business. Our global sustainability strategy, Brew a Better World has had a profound influence on our business. It has driven us to innovate and collaborate to protect the environment, support local communities and make a positive contribution to society – all with the goal of supporting delivery of the UN Sustainable Development Goals (SDGs).
As a responsible and progressive organisation, we pursue an increasingly holistic approach to sustainability, focusing on the entire value chain From Barley to Bar. As we are moving into a decade in which the world must face even more complex challenges. We know we can only thrive if the planet and our communities thrive. Our BaBW 2030 ambitions are woven into the fabric of our balanced growth strategy, putting environmental, socialsustainability and responsibility as our key focus areas as we write our next growth chapter.
Our ambitions and targets for this new chapter are in line with the benchmarks set by the UN Global Compact and we are determined to contribute to the UN SDGs to protect the planet, ensure prosperity and end poverty for all.

At HEINEKEN Malaysia, social sustainability is one of our key ESG pillars as part of our Brew A Better World sustainability commitments. Under this pillar, we are committed to delivering a positive social impact for our local communities.
Since 1994, through our Tiger Sin Chew Chinese Education Charity Concert, we have helped raise over RM427 million for schools in Malaysia.
Check out the video to learn more about the impact we have made!
Since its launch in 2021, HEINEKEN Cares by HEINEKEN Malaysia has been dedicated to uplifting vulnerable communities through targeted social impact initiatives focused on food security, clean water access, and essential support. The program combines employee volunteerism, NGO partnerships, and stakeholder collaboration to ensure meaningful, long-term benefits. In 2023, HEINEKEN Cares had delivered over 6 million meals and clean water access to more than 30,000 people. In 2024, the initiative expanded its reach by allocating RM220,000 through a collaboration with Sokong, a digital fundraising platform for NGOs, non-profits, and social enterprises. This funding supports four NGOs in delivering food aid and critical resources to underserved communities.
Growing with communities is an important part of HEINEKEN Malaysia’s dedication to social sustainability. As a responsible and progressive corporate citizen, we want to help our communities with their essential needs during the challenging period.
