Responsible Marketing
Our marketing initiatives are guided by our Responsible Marketing Code.
Responsible Marketing
Responsible Marketing
ALWAYS A CHOICE
Our Ambition: We continue to innovate by offering a diverse range, including zero-alcohol options. We prioritise clear and transparent product information to empower consumers to make informed choices that align with their preferences and lifestyles.
Responsible Marketing Code
We uphold our dedication to promote responsible consumption through our Responsible Marketing Code (RMC). We review all marketing materials, including point-of-sale items, based on the following eight principles:
