KUALA LUMPUR, 14 October 2015 – As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV ad featuring Daniel Craig as James Bond, in a high speed boat chase. In addition, it also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed the ‘Spyfie’. Heineken® will also be introducing a limited edition Heineken® Spectre bottle.
Heineken®’s Spectre campaign is the brand’s largest global marketing platform of 2015. Spectre, the 24th James Bond adventure, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in Malaysia on 5 November.
Heineken®’s TVC uses Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond. The added twist involves a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the world’s favourite spy to save the day.
Heineken’s Spectre TVC: http://youtu.be/vuMvhJaWIUg
For its digital Spectre campaign, Heineken® will once again be pushing the boundaries of modern technology, and will be taking the world’s first ever selfie from space. For the ‘Spyfie’, Heineken® has partnered with Urthecast to take ultra HD imagery using its camera on the Deimos satellite, currently in orbit 600km above the Earth’s surface.
Loh Ee Lin, Marketing Manager of Heineken Malaysia said, “In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our TVC and the Spyfie technology, once again we will give fans access to the world of James Bond”.
To further heighten anticipation ahead of the movie’s release this year, fans will be given access to exclusive Spectre content, through an estimated half a billion Spectre bottles on sale around the world. Fans simply scan the Heineken® logo on special edition Spectre bottles to unlock exclusive content with Daniel Craig, plus behind the scenes footage from five of the movie’s dramatic locations; Mexico City, Rome, London, Austria and Morocco.
Heineken’s association with the James Bond film franchise dates back to 1997’s ‘Tomorrow Never Dies’, with Spectre being the seventh consecutive film in the partnership.
