Kuala Lumpur – After two successful events with Hardwell, DVBBS and Dash Berlin, Heineken® Live Your Music continues with the first in a new series of collaborative projects with creative tastemakers from across Malaysia. Designed to shine a light on a new generation of talented music obsessives, the series launched with Live Your Music hosted by the OBSCR Cup at 3pm on Sunday 19th June at Makespace, Quill City Mall.
Heineken® Music’s freshest creative platform, Heineken® Live Your Music reflects a worldwide paradigm shift in music tastes and the way we weave music into every aspect of our lives. A global movement that uses our collective passion for experiencing music as its foundation, Live Your Music seeks to uncover the music inspirations that lie at the heart of our daily lives.
The first instalment of this creative series kicked off with Live Your Music hosted by OBSCR Cup, a collaboration between Heineken® and OBSCR, the sport-inspired fashion label co-founded by Ethan Curzon, one half of pioneering Malaysian EDM partnership BATE. Taking its inspiration from word-of-mouth sporting events in Japan, OBSCR Cup featured four fashion and sport related teams facing off to take home the Cup.
Kuala Lumpur – After two successful events with Hardwell, DVBBS and Dash Berlin, Heineken® Live Your Music continues with the first in a new series of collaborative projects with creative tastemakers from across Malaysia. Designed to shine a light on a new generation of talented music obsessives, the series launched with Live Your Music hosted by the OBSCR Cup at 3pm on Sunday 19th June at Makespace, Quill City Mall.
Heineken® Music’s freshest creative platform, Heineken® Live Your Music reflects a worldwide paradigm shift in music tastes and the way we weave music into every aspect of our lives. A global movement that uses our collective passion for experiencing music as its foundation, Live Your Music seeks to uncover the music inspirations that lie at the heart of our daily lives.
The first instalment of this creative series kicked off with Live Your Music hosted by OBSCR Cup, a collaboration between Heineken® and OBSCR, the sport-inspired fashion label co-founded by Ethan Curzon, one half of pioneering Malaysian EDM partnership BATE. Taking its inspiration from word-of-mouth sporting events in Japan, OBSCR Cup featured four fashion and sport related teams facing off to take home the Cup.
Kuala Lumpur – After two successful events with Hardwell, DVBBS and Dash Berlin, Heineken® Live Your Music continues with the first in a new series of collaborative projects with creative tastemakers from across Malaysia. Designed to shine a light on a new generation of talented music obsessives, the series launched with Live Your Music hosted by the OBSCR Cup at 3pm on Sunday 19th June at Makespace, Quill City Mall.
Heineken® Music’s freshest creative platform, Heineken® Live Your Music reflects a worldwide paradigm shift in music tastes and the way we weave music into every aspect of our lives. A global movement that uses our collective passion for experiencing music as its foundation, Live Your Music seeks to uncover the music inspirations that lie at the heart of our daily lives.
The first instalment of this creative series kicked off with Live Your Music hosted by OBSCR Cup, a collaboration between Heineken® and OBSCR, the sport-inspired fashion label co-founded by Ethan Curzon, one half of pioneering Malaysian EDM partnership BATE. Taking its inspiration from word-of-mouth sporting events in Japan, OBSCR Cup featured four fashion and sport related teams facing off to take home the Cup.
