Now you can enjoy the same great taste of Heineken® by inviting Heineken ® 0.0 into your virtual meeting
KUALA LUMPUR – Heineken ®0.0 is now available in new cans for Malaysians to enjoy, anytime, anywhere! Boasting a slimmer, more stylish and premium look, Heineken ® 0.0 was launched following the rise in in-home consumption occasions amidst the new normal. Heineken ® 0.0 serves as the perfect partner to help refresh the work from home experience, which now plays a major role in our everyday lives.
The current pandemic has forced a shift in the workforce as more businesses are adopting the work from home approach. However, it’s rather easy for the 9-5 grind to become dull and repetitive. Days are filled with back-to-back meetings that possibly eat into break time and lunch hours. In some cases, people might be overworked, as working and leisure hours are blurred. This ultimately results in a rather mundane work from home experience, but with Heineken ® 0.0, your work hours are now happy hours!
Starting from 23 November to 31 December, now you can enjoy a beer while you work from home by simply inviting admin@heineken.com.my to your virtual meetings, at least three days in advance. Once your calendar invite has been accepted by Heineken ® 0.0, you and your meeting attendees can look forward to 4 free cans of Heineken ® 0.0 delivered right to your doorsteps!
“We decided to launch Heineken ® 0.0 in new cans as we saw that more consumers preferred to enjoy a beer or two at home. This also goes hand in hand with our aim to open up new drinking occasions with Heineken ® 0.0, especially as working from home is now a new normal for many of us. So what better way to refresh your work from home experience than to kick back with a beer in hand by inviting Heineken® 0.0 to your virtual meetings,” said Pablo Chabot, Marketing Director of Heineken Malaysia Berhad.
Defined by its refreshing fruity notes and soft malty body, Heineken ® 0.0 provides a perfectly balanced taste. It is double brewed like Heineken ® with the alcohol being gently removed and blended with natural flavours. This provides a choice for non-Muslim consumers, aged 21 and above, who enjoy the taste of beer but not necessarily the effects of alcohol, to enjoy the same great Heineken ® taste anytime, anywhere!
Taking cues from the growing cultural trend around moderate alcohol consumption and living a more balanced lifestyle, Heineken ® 0.0 was first introduced in 2017 in the Netherlands, Spain and Germany, followed by the UK and France. Heineken® 0.0 then made its debut in Asia in 2018, by launching in Singapore, followed by Thailand in early 2019 and Malaysia in June last year. Heineken ® 0.0 is now serving it’s same great taste in 69 countries worldwide, including Europe, North America, and Australia.
Ready to refresh your work from home experience? Now you can relax and sip through your virtual meetings with an ice cold Heineken ® 0.0, in a new 330ml can that contains only 69 calories per serve. Find out more about T&C and the Heineken ®0.0 delivery on the Heineken ®website (www.heineken.com/my/00).
The all-new Heineken ® 0.0 can is also hyper/supermarkets and convenience stores. available nationwide, in selected
For more information and updates, log on to the Heineken ® website at www.heineken.com/my or follow Heineken ® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).
