KUALA LUMPUR, 9 APRIL 2013 – As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken has unveiled that it will be giving Malaysians the chance to watch the screening of UEFA Champions League (UCL) Final VIP-style in the party capital of the world – Ibiza, Spain.
Moving beyond just a viewing event, Heineken Ibiza Final is set to bring together the best of football and the best of music in one spectacular night to create an unbelievable VIP experience – truly the place-to-be for all football fans.
The only catch is that the Ibiza Final tickets are hidden in a secret location somewhere in Klang Valley and fans are encouraged to collaborate via social media activities in order to be one step closer to finding out where the tickets are!
Once the location is revealed, 80 lucky football fans will be invited to participate in the Heineken Ibiza Finale Challenge where they will have to display their skills through a combination of charm, imagination and inventiveness to be rewarded with this ultimate football and music experience.
Jessie Chuah, Marketing Manager of Heineken Malaysia said, “This year, we are very excited to offer our fans the opportunity to celebrate the legendary moments of football greatest final with Heineken at a very exotic location, Ibiza, Spain. We know our fans are intelligent, quick witted and worldly people and are gamed for a challenge every now and then, so we’ve worked hard to craft a campaign that we hope they will enjoy being part of.”
Here’s how you can win:
- Visit Heineken’s Facebook page (www.facebook.com/Heineken) and click ‘Kick-off to Ibiza Final’ app where you can either “Check In” or tweet with the hashtag #LikeAChamp
- As your number of tweets and check ins increase, the map will zoom in closer to unveil the secret location of the hidden Heineken Ibiza Final tickets
On-ground
- To take part, you need to enter a code. Purchase two buckets or eight glasses of Heineken Draught OR purchase a Heineken Ibiza Final 24-pack at participating outlets and receive a Unique Code
- Enter your Unique Code in Heineken Malaysia website (www.heineken.com/my/ucl)
- Fill in your personal details and you’re on your journey to Heineken Ibiza Final
- Once you receive an e-mail invitation to the secret location, be prepared to use your wits to find the hidden tickets
The top three winners will join 250 Heineken fans from around the world in an ultra luxurious VIP experience at UCL Final viewing event in a uniquely Heineken way at Ibiza, Spain.
To win the Heineken Ibiza Final experience, head to Heineken Facebook page (www.facebook.com/Heineken) and all participating Heineken outlets nationwide today. Contest ends 20 April.
