Kuala Lumpur, 27 September – GUINNESS® fans flocked to Sepang International Circuit for Arthur’s Day for a chance to catch their favourite performers rocking it on the Arthur’s Day stage. The Arthur’s Day celebration in Malaysia was a smashing success as tens of thousands of fans strummed the air-guitar, rocked their heads and roared out singing to their favourite songs, all throughout the 5 hours of pure live music performances by; Five For Fighting, The All American Rejects and The Wanted. Not forgetting our local artists; Once Upon A Time There Was A Sausage Named Bob and Prema Yin who warmed up the Arthur’s Day stage!
“Arthur’s Day has always been about people coming together for unique and remarkable music experiences. This year we wanted to do more so we brought not just 1 but 3 international music icons for the celebrations here in Malaysia, making it one of the biggest Arthur’s Day celebrations yet. The month long Arthur’s Day parties nationwide was a hit with consumers as well. All in all, we had more than a hundred thousand people across Malaysia come together and raise a toast to Arthur and those who like him, make great things happen.” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.
Upon arrival, GUINNESS® fans were brought through a journey through time of all things GUINNESS® through the build up at the GUINNESS® wall. With one foot on the concert area, the huge Arthur’s Day stage could already be sighted from a far. The Arthur’s Day stage, constructed from two stages, joined in the centre and spanning 150ft across, was an architectural marvel. Together with pints of freshly brewed GUINNESS®, GUINNESS® fans soaked in the lights, the sound and the atmosphere of people coming together for a global celebration.
As for the artists, they pulled out all the stops with more than an hour, pure ‘live’ band performances respectively, bringing to life the true meaning of what it is to experience a ‘rocking good time’! The massive crowd at Sepang International Circuit had their hands in the air and sang along when smash hits such as; Five For Fighting’s “Superman”, The All American Rejects “Dirty Little Secret” and The Wanted’s “Chasing The Sun” played.
“We had a superb time performing at the Arthur’s Day Malaysia celebrations and are amazed at the great turnout of crowd at Sepang International Circuit. It was great to meet our fans and it was surely a fantastic sight to see so many hands in the air, in unison cheering ‘To Arthur’! It was truly a spectacular moment and one we would always remember,” said Tyson Ritter, Lead Vocalist for The All American Rejects.
With the talented artists that take the stage, to the worthy awardees of the Arthur Guinness Fund, to the many millions of GUINNESS® fans around the world, people come together on Arthur’s Day to pay tribute to Arthur Guinness and the bold individuals just like him, through an epic night of music. With the 2013 festivities celebrated in style and a record number of people raising a toast to Arthur Guinness, plans are already in place to ensure Arthur’s Day 2014 is yet another night to remember.
The Arthur Guinness Fund
Since its inception in 2009, Arthur’s Day celebrates a legendary brew and its maker, but also his legacy of goodness through the Arthur Guinness Fund. Since then, the brand has committed more than €7Million in support of social entrepreneurs around the world. In Malaysia, about RM240, 000 worth of funding were given out to 6 Malaysian social enterprises from the 2012 Arthur Guinness Fund (AGF) in partnership with the British Council Malaysia. This year, GUINNESS® plans to continue its support and champion Malaysian social innovators of our generation with the launch of AGF Entrepreneurs for Good, Wave 2 program.
Call for applications for Year 2 of the Arthur Guinness Fund shall begin soon. Visit www.facebook/guinnessmalaysia to keep abreast on the latest news.
Arthur’s Day – A Global Celebration
Since its beginnings in 2009, the worldwide celebrations have grown in scale every year. Starting out with just 5 countries in 2009, Arthur’s Day is now celebrated in 55 countries around the world. Arthur’s Day is celebrated around the world to honour the date that Arthur Guinness signed a 9,000 year lease on the St James’ Gate Brewery in 1759, and whose legacy has brought us the globally celebrated and iconic black brew, GUINNESS®.
