Redeem your first beer on the house and enjoy Happy Hour rate on beers all day long while scoring exclusive merchandise with Star Bar, a new feature on Drinkies.
KUALA LUMPUR, 30 May 2022 – Drinkies, Malaysia’s No. 1 drinks app, connects people by offering fans their most loved products, services, and experiences, both online and offline at any moment of time. The newly launched feature in the application, Star Bar, is committed to elevating drinkers’ experience with attractive promotions, free gifts and so much more.
All people have to do is download or update the Drinkies application via the Google Play Store or iOS App Store to find the Star Bar feature. To reward people who try out the new feature, Drinkies provides the first beer on the house that can be redeemed at any participating Star Bar outlets of their choice in the Klang Valley. With approximately 90 outlets available currently, consumers can purchase vouchers via Star Bar and redeem their favourite Heineken Malaysia Berhad (HEINEKEN Malaysia) brews, namely Tiger Beer, Tiger Crystal, Guinness, Heineken® and Edelweiss, at any Star Bar outlet of their choice. The best part is that not only do consumers get to enjoy amazing Happy Hour rates on beers all day long, but they also get to earn coins to redeem even more beers and exclusive merchandise.
Within the Star Bar feature, users will be able to see a ‘Bar Locator’ of participating outlets, ‘My Wallet’, ‘Shop’, ‘Daily Check-in’ as well as the latest deals. The latest deals will include the prices of beer sets (refer to the table below for the price list) as well as the number of coins needed to redeem them. Speaking about coins, the more vouchers people purchase, the more coins will be credited to their account wallet, eventually enabling them to redeem free sets of beers or exclusive merchandise.
| E-VOUCHERS | PRICE |
|---|---|
| Heineken® Draught (5 x 330ml glasses) | RM59.00 |
| Heineken® Bucket (5 x 325ml bottles) | RM65.00 |
| Guinness Draught (5 x 330ml glasses) | RM59.00 |
| Guinness Bucket (5 x 325ml bottles) | RM65.00 |
| Tiger Beer Draught (5 x 330ml glasses) | RM49.00 |
| Tiger Beer Bucket (5 x 325ml bottles) | RM52.00 |
| Tiger Crystal Bucket (5 x 325ml bottles) | RM49.00 |
| Edelweiss Draught (5 x 250ml glasses) | RM49.00 |
| Edelweiss Bucket (5 x 325ml bottles) | RM59.00 |
The list of participating outlets will be continuously updated within the app, giving consumers a variety of HEINEKEN Malaysia outlets selection to enjoy their favourite beers with friends and family.
“Drinkies has been the go-to platform for consumers who want their drinks delivered to their doorsteps, or even to tap fresh beers from the comfort of their homes. As things have opened up again, we wanted to offer something special for consumers who wish to hang out with mates at their favourite spots that offer HEINEKEN Malaysia brews. Through Star Bar, we have introduced enticing promotions, discount vouchers and exclusive merchandise for our loyal drinkers. We are also thrilled to expand into our network of outlets for consumers across the nation to enjoy our brews – stay tuned for more exciting updates,” said Janina Vriesekoop, Digital and Technology Director at HEINEKEN Malaysia.
To check out Star Bars and the list of participating outlets, download the Drinkies application at the App Store: https://apps.apple.com/us/app/drinkies/id1503178309 or Play Store:
https://play.google.com/store/apps/details?id=my.drinkies&gl=US. Drinkies, Star Bar and all related activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.
Given the above circumstances, the Company will continue to suspend operations of the Sungei Way Brewery.
We will also continue to engage the Government on this matter whilst ensuring we mitigate the impact to our business.
The Company will make the necessary announcement on any other material developments relating to the above matter, as and when appropriate.
