KUALA LUMPUR, 28 October 2013 – The CIMB Classic 2013 ended on a high note as Ryan Moore was crowned the champion of the prestigious golf tournament. Dubbed the Heineken Green Experience, a victory soiree celebrating the players was recently held at the Kuala Lumpur Golf & Country Club (KLGCC) hosted by Heineken, the official beer partner of the CIMB Classic 2013.
The Heineken Green Experience was emceed by TV personality Julie Woon while sultry soul singer, Poova, serenaded guests accompanied by DJ Yen Lim on the decks. Attended by local personalities such as Jinnyboy of Hitz.fm & JinnyBoyTV fame, Mynn Lee & Priya D from Red FM, and Todd Rhinehart, Executive Director of the CIMB Classic 2013, the star studded event capped off the perfect round to the region’s premier golfing tournament.
“Similar to our previous affiliations in the sporting arena, we are excited with the pairing of Heineken with CIMB Classic – the partnership mirrors a perfect match between the world’s no. 1 international premium beer and the most prestigious golfing event in Asia,” said Bruce Dallas, Marketing Director of Heineken Malaysia.
The Heineken Green Experience also served as a public hospitality marquee throughout the illustrious four-day tournament. Golf enthusiasts lounged in style as they enjoyed a grandstand view of golf’s greatest in full swing while cooling down with a refreshing Heineken in hand.
Guests also got an opportunity to get behind the bar to learn to pour their own perfect pint of Heineken, try their hand at golfing with the virtual golf simulator, while witnessing the world-class golf action on screens. The Heineken Green Experience is the ultimate oasis for avid golf fans to complete the perfect round on and off the course.
“It is truly rewarding to see how CIMB Classic has grown in prestige. As a marquee event on the PGA TOUR calendar, CIMB Classic made its debut as a full-fledged PGA TOUR FedExCup event this year. With the elevated status, we are pleased to partner with a name as recognised as Heineken, who is no stranger to the international sporting scene,” said Effendy Shahul Hamid, Group Chief Marketing and Communications Officer, CIMB Group.
Combined with the recent return of golf to the 2016 Olympic Games after an absence of more than a century, recognition for the sport has been heightened on the international stage.
To bring the CIMB Classic 2013 to a close, Heineken also organised a Sponsor’s Golf Day game on Monday 28th October, which saw some VIPs and GAB guests having the pleasure of playing against each other at the course in KLGCC where the international golfing legends of the CIMB Classic 2013 had played just merely hours before.
Results of the Heineken Sponsor’s Golf Day game are as follows:
1st Place
42 points
- Anand Panchalingam
- Francis Meganathan
- S PS Maniam
- Dr Ong Peng Su
2nd Place
41 points
- Allan Yap Chin Tong*
- Gregory Eu*
- Fairuz Waziruldin
- Brian Alexis
3rd Place
38 points
- Ng Teck Wah
- Andrew Bryan Perera
- Kevyn Lee Seng Ngian
- Gan Boon Kian
*Allan Yap Chin Tong and Gregory Eu – in 2nd place on Monday’s game – were also the two best gross scoring winners of the inaugural Heineken Championship that awarded them highly-coveted spots in the CIMB Classic Pro-Am on the 23rd October 2013.
Find out more about Heineken’s exciting calendar of events at our Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).
