KUALA LUMPUR, 17 September 2015 – This Oktoberfest, consumers can opt for a more adventurous way to celebrate the annual merriment as Guinness Anchor Berhad (GAB), the leading beer and stout brewer in Malaysia is bringing a fresh twist to the usual celebration. Consumers can elevate their experience by enjoying this festivity with GAB’s five premium brews including Heineken, the world’s No. 1 international premium beer; Guinness, the world’s No. 1 stout; premium Irish ale Kilkenny; Japan’s No.1 100% malt beer Kirin Ichiban and Paulaner, the No. 1 German wheat beer.
Bratwursts, soft pretzels and roasted meat are the usual suspects for food that give consumers a taste of Germany. This year, consumers are encouraged to reinvent their Deutschland experience and pair their favourite brews with unique delicacies or local flavours that excite their taste buds. Traditional Oktoberfest celebrations would also be incomplete without Oompah music, polka dances, live band performances and conventional festival games. While they say old is gold, festival goers can create new Oktoberfest memories by infusing unconventional entertainment at the festival, be it watching a comedy show, dancing away to various genres of music, laughing out loud at a funny video with your friends or just enjoying endless conversations.
In line with GAB’s effort to give a modern touch to these classics, GAB brought both the old and new under one roof at the celebration’s kick-off. One of Malaysia’s hottest comedians, Andrew Netto, was seen tickling the funny bones of the guests in attendance that evening. Locally-based German DJ Cee gave his rendition to the familiar Oktoberfest tunes and performed his remixed versions of traditional Oompah music, bringing the atmosphere to a whole new level. GAB also partnered with Chef Steven Yap from the Malaysian Food and Beverage Executives Association to reinvent 3 signature dishes inspired and infused with the celebrated brews.
“We have always brewed great moments for consumers with our most celebrated beverages, and we intend to do the same this Oktoberfest. By infusing contemporary elements into the classic familiarities, we aim to offer different facets of the festival to them, giving them options to enjoy according to their preferences. GAB will continue to look at more opportunities and avenues to bring elevated, and unrivalled experiences with our brews to consumers,” said Hans Essaadi, Managing Director of GAB.
Over the years, collectible Oktoberfest mugs have also become one of the main highlights serving as limited edition collectibles for consumers to remember their great times during the celebration. This year, GAB adds a new flavour to these Oktoberfest mugs where festival goers will be treated with two differently designed collectible Oktoberfest mugs, which can be pre-booked to have them personalised and collected at participating outlets!
Win a Private Oktoberfest Celebration for You and Your Friends!
There are more reasons for consumers to be excited over this year’s Oktoberfest as GAB is organising its very own Oktoberfest Hunt & Snap Contest*, in partnership with Resorts World Genting. Winning entries will receive a complimentary 1 night stay at First World Hotel, Resorts World Genting. What’s more, 10 winners whose pictures have the most number of ‘Likes’ and based on judges’ decision, will win an ultimate prize – a private Oktoberfest celebration hosted by GAB at its very own in-house pub, The Tavern where the best brews are made, along with 10 of their closest friends.
To participate, scan the unique QR code on GAB’s official Oktoberfest coasters which are available at selected outlets nationwide, to access to a Facebook app to submit a ‘wefie’ or a picture of their Oktoberfest celebration with GAB’s exclusive Oktoberfest mugs. *Terms and conditions apply.
Join In the Oktoberfest 2015 Celebration!
Adding on to the excitement, GAB will be organising special Oktoberfest celebrations at selected outlets to bring the festivity closer to consumers across the country at the following locations* throughout the month of October. *Dates and locations are subject to change:–
- 8 October 2015 at Souled Out, Sri Hartamas, Kuala Lumpur
- 10 October 2015 at Geoventure, Puchong
- 11 October 2015 at Geoventure, Johor Bahru
- 13 October 2015 at Royal Selangor Club, Bukit Kiara
- 14 October 2015 at Salt Lick, Solaris, Kuala Lumpur
- 15 October 2015 at The Patio Bar and Lounge, Resorts World Genting, Pahang
- 23 October 2015 at The Bank, Penang
- 24 October 2015 at Zenzi, Changkat Bukit Bintang, Kuala Lumpur
To find out more on GAB Oktoberfest’s exciting calendar of events, visit our official Facebook page.
