Brew a Better World
We are focused on embedding sustainability at the core of our business. Our Brew a Better World 2030 strategy directly contributes to the United Nations Sustainable Development Goals (UN SDGs) and is woven into the fabric of our balanced growth strategy.
As a responsible and progressive company, HEINEKEN Malaysia is guided by our purpose: To Brew the Joy of True Togetherness to Inspire a Better World, embedding sustainability into our core operations to drive long-term value for all stakeholders. As part of the HEINEKEN Group, HEINEKEN Malaysia has adopted the HEINEKEN sustainability strategy, Brew a Better World (BaBW) 2030, which clearly outlines measurable and ambitious goals across three pillars: environmental sustainability, social sustainability, and responsible consumption.
The three pillars of this strategy are central to achieving our objective of net zero environmental impact, contributing to an inclusive, fair, and equitable world, and encouraging moderation in consumption. We are transparent in our progress, measuring success not only by the value we generate for our shareholders but also by how we contribute to a resilient and enduring future for both people and the planet.
The sustainability strategy BaBW 2030 was launched in April 2021 to drive progress towards a net zero, fairer and more balanced world, and it has been deeply integrated into how we operate. Our ambitions and goals are in line with the benchmarks set by the UN Global Compact and we are determined to contribute to the UN SDGs to protect the planet, ensure prosperity and end poverty for all.
“As a responsible and progressive brewer, we are dedicated to Brew A Better World. On the local front, HEINEKEN Malaysia will be pursuing initiatives that enable us to meet our 2030 global commitments, expanding our use of renewable energy, improving water efficiency, maintaining our achievement in fully balancing the water used in out products, advocating responsible consumption, as well as bringing positive social impact to our communities”
“We know actions speak louder than words and that achieving real and lasting change is only possible throughcollective effort. Therefore, the 2030 Brew a Better World programme is a more holistic plan with clearer focus areas on how we can positively impact HEINEKEN Malaysia’s ecosystem – from our employees, partners, and suppliers to local communities, NGOs government, and other stakeholders.”
– Martijn van Keulen, Managing Director of HEINEKEN Malaysia
On the path towards net zero
Our environment sustainability pillar focuses on raising our bars in reaching net zero, maximise circularity and continue working towards healthy watersheds and nature.
On the path to an inclusive, fair, and equitable company and world
Our social sustainability pillar focuses on embracing Diversity, Equity, & Inclusion, building a fairer and safer workplace, and investing in local communities
On the path to moderation and responsible consumption
Our responsible consumption pillar is about consumers by providing choice, transparency and forging partnerships to reduce harmful use of alcohol
Our Impact from
Barley to Bar
AGRICULTURE
We brew beer and make cider from natural ingredients. By supporting sustainable farming, 100% of our main ingredients (barley and hops) will come from sustainable sources by 2030. Our suppliers comply with the HEINEKEN Supplier Code, which details our responsibility and enforcement of ethical business conduct, human rights and care for the environment.
EMPLOYEES
We employ over 500 full-time employees and we are committed to developing our people. At HEINEKEN Malaysia, we always aim to dream big and uncage our courage. Our team is guided by HEINEKEN’s purpose to Brew the Joy of True Togetherness to Inspire a Better World, as well our values of Passion for customers & consumers, Courage to dream & pioneer, Care for people & planet and Enjoyment of life.
BREWING
At our Sungei Way Brewery in Petaling Jaya, Selangor, we are on the path to net zero carbon emissions in production by 2030. Our water strategy focuses on working towards healthy watersheds by combining internal and external efforts to support water security. Our brewery has achieved zero waste to landfill since 2017.
PACKAGING
Our beers and ciders are packed in bottles, cans and kegs. We aim for our packaging design to stand out from the crowd while we also strive to reduce its environmental footprint by innovating the materials we use as well as improve recycling and reusing. We work closely with our suppliers to create and scale efficient and sustainable packaging, reduce packaging waste and increase the returnability of our glass bottles. On secondary packaging, we have transitioned from single use plastic to paper-based packaging for our locally manufactured products.
We are focused on embedding sustainability at the core of our business. Our Brew a Better World 2030 strategy directly contributes to the United Nations Sustainable Development Goals (UN SDGs) and is woven into the fabric of our balanced growth strategy.
Brew a Better World 2030 supports the following UN SDGs:
Path towards
Net Zero Impact
Path towards an Inclusive, Fair
and Equitable Company and World
Path towards Moderation and
No Harmful Use
DISTRIBUTION
We work to optimise efficiencies throughout our distribution networks across Malaysia. Safety is a key priority and we continually engage our employees, distributors and logistics partners to stay safe on the road.
CONSUMERS
Millions of consumers enjoy the great tasting beers and ciders brewed by HEINEKEN Malaysia. We strictly market our products to those who are non-Muslims and aged 21 and above only. We advocate responsible consumption and dedicate 10% of the Heineken® media spend annually to promote responsible consumption.
CUSTOMERS
Thousands of businesses rely on selling our products as a source of revenue. We promote awareness of responsible serving with the aim of ensuring our products are enjoyed responsibly. Through HEINEKEN Malaysia’s Star Academy quality programmes, we also improve product knowledge and empower our customers to promote appreciation of brand heritage, product taste and service etiquette.
COMMUNITIES
We believe in growing with our surrounding communities. Through our corporate responsibility arm, SPARK Foundation, we are focused on creating positive social impact and growing with our communities through our projects that focus on environmental conservation as well as providing aid to communities in need.
Performance Highlights
for the Financial Year Ended 31 December 2024
People
women in Board of Directors
women in Management Team
Total Employees
Employee Engagement Index Score
Performance Enablement Index Score
Channelled to support four NGOs to enhance community resilience
million
raised since 1994
million
raised for nine institutions via Tiger Sin Chew Chinese Education Charity Concert (Tiger Sin Chew CECC)
Planet
reduction in Scope 1 and Scope 2 emissions in production vs FY2022 baseline
improvement in water consumption since 2014
Renewable Electricity via Tenaga Nasional Berhad (TNB)’s Green Electricity Tariff (GET) programme since March 2022
Installed
mono-perc solar panels on the Sungei Way Brewery roof with a total capacity of 2,600 MWh
Balanced
of water used in our products in 2024
Fully recycled and upcycled
our production waste since 2017
Performance
Group Revenue
Group Net Profit
million
(FY2023: RM387 million)
Group Profit Before Tax (PBT)
(FY2023: RM511 million)
Single Tier Interim Dividend
per stock unit paid on 30 October 2024
Proposed Single Tier Final Dividend
per stock unit payable on 23 July 2025
in taxes contributed to the Government
Established in 2007, SPARK Foundation is the corporate responsibility arm of HEINEKEN Malaysia, dedicated to enriching the lives of local communities across the country. Our mission is to make a meaningful difference through targeted conservation outreach, impactful education programmes, and strong collaborative partnerships, with a focus on creating sustainable, long-term impact in the areas that matter most to us and the communities we serve.
Over the years, SPARK Foundation has invested almost RM24 million in river rehabilitation, watershed health protection initiatives, social sustainability, education, and partnership programmes. We have engaged 180 local communities through public outreach and awareness activities, and fostered over 56 partnerships with local communities, government agencies, educational institutions, and non-profit organisations to scale and sustain our impact.
Our vision is to grow together with local communities by championing water and river conservation and creating learning opportunities for future generations through strategic collaborations—working together for a more sustainable and inclusive tomorrow.
OUR IMPACT
INVESTED ALMOST RM24 MILLION
in river rehabilitation, watershed health protection initiatives, social sustainability, education and partnership programmes
ENGAGED 54,000 MALAYSIANS AND 180 LOCAL
COMMUNITIES through public outreach programmes
FOSTERED MORE THAN 56
MALAYSIAN PARTNERSHIPS
from local communities, government
agencies, educational institutions &
non-profit organisations
