Porter Robinson, Andrew Rayel, DJ Irwan and Dyro joined Heineken® Live Your Music to deliver two weekends of music thrills.
17 December 2018, KUALA LUMPUR – This December, Heineken® Live Your Music rolled out a series of seven high energy music experiences for its fans in four cities across Malaysia – Johor Bahru, Kuala Lumpur, Malacca and Penang.
The two back-to-back weekends comprised a line up of innovative artist collaborations and performances by global and local music icons, served with a Heineken® twist. Fans experienced surprises like an innovative serving ritual and the signature Heineken® Green Moment, conceived to create shareable moments and elevate their music experiences during the shows.
“Globally, music is a platform that brings people together. Heineken® Live Your Music’s journey across Johor Bahru, Kuala Lumpur, Malacca and Penang has brought thousands of people together. With world class acts and experiences, we hope that our consumers enjoyed the high energy celebrations and created many new shareable memories accompanied by ice cold bottles of Heineken®,” said Carmen Chong, Senior Brand Manager of Heineken® Malaysia.
Weekend one opened with Dan $hiv and Jhin bringing a taste of trap and hip hop to S I X on 06 December but the real showstopper of the night was the creative chaos brought to the dancefloor by MayB Wong’s Mayhem Jam crew. A packed house witnessed the driving power and soaring synths of Dutch EDM icon Porter Robinson at a Zouk Club KL mainroom transformed by Heineken® on 07 December. 08 December saw a double dose of Heineken® Live Your Music action in the shape of LAH’LAH’LAND’s kaleidoscopic 10th Anniversary party at Café etc and Holland’s DJ Irwan, who served up a mixed order of house, hip hop and EDM to an enthusiastic crowd at Mixx, Malacca.
Our second weekend of electrifying music kicked off on 13 December with a Goldsounds Takeover at Arena TTDI, featuring a surprise set by Malaysian music icon DJ Goldfish. 14 December saw Dutch trance legend Andrew Rayel tease the crowd at Zouk Club KL with an eclectic radio-themed set of stop-start fun. Penang was treated to an incredible triple header in the shape of up-and-coming EDM star Dyro, along with long-time friends of Heineken®, DJ Blink and BATE on 14 December at Penang’s newest club, Rabbit’s Tale. DJ Blink rounded off the weekend in the company of Dyro when these two weekends of Heineken® Live Your Music reached their conclusion at the Flying Pagoni, Johore Bahru on 15 December.
Stay tuned to Heineken®’s social accounts for announcements of future Heineken® music events as well as the latest updates and promotions from the world of Heineken®.
For information on Heineken® Live Your Music, go to www.facebook.com/HeinekenMYS and www.heineken.com/my/LYM.
